By adding a content map to your customer journey map, you translate the content opportunities into concrete action points for you and your team. For now, I'll go further into recycling, optimizing and creating Whatsapp Number List content based on your customer journey map. Recycle Content When analyzing the customer journey map, the easiest thing to do is first to see which content is currently helping your customers. After all, you already have this content.
Check which existing content supports the customer journey. For example, are customers satisfied with the instructional video on your website? Put it in the spotlight and make sure the video is easy to find. Even Whatsapp Number List smarter is to recycle existing content into multi-usable content. Recycling good content is one of the content marketing trends for 2021 . For example, create an animation video based on a frequently read FAQ. Or turn a podcast into a blog post and share the content on multiple channels.
That's how I work. When I share a podcast, I always provide a text alternative. We'll create a web page that contains the core of the story and share the full transcript. In this way we also immediately improve the accessibility of our website. Podcast about SEO: An example of content reuse. Transcript of the Whatsapp Number List podcast about SEO: example content reuse. Optimize content In addition to strong content, a customer journey map also provides insight into which content does not work. You see where potential customers get stuck and how many gray hairs this causes. Use that information to optimize your content.