Understanding what consumers think about online advertising and what companies in the sector do has become one of the outstanding elements among the concerns of both advertising media and advertisers. They need to know how consumers will receive ads so they can make the best decisions.The latest study on what consumers believe about online advertising comes, as usual, from the United States, where a company, Choozle, asked consumers about their trust in ads and also about the influence of what they see on different stages.From the outset, consumers trust not much in the advertising they see on the Internet. 43% of those surveyed E-Mail-Datenbank kaufen acknowledge that they distrust advertising in general. "The findings of the study show that consumers increasingly mistrust online advertising," says one of those responsible for the study, recalling that the players in this market have "an important responsibility" to take a step back, analyze what they do and establish how they can improve the data obtained. This year's data shows a growth of ten percentage points in distrust of online advertising messages year-on-year.
On the other hand, consumers also E-Mail-Datenbank kaufen respond differently to ads depending on where they receive them. It is not the same to see an advertising message on the mobile than to see it in other digital scenarios and therefore the response achieved by one and the other is also different. According to the study's findings, 45% of consumers are more likely to click on an ad if they receive it on mobile.This data is interesting, as it shows that - although at first glance it may seem that the small mobile screen is the least suitable for achieving a few clicks - it is working.
Consumers not only have clear connection paths, but also formats. Although video and associated advertising is one of the favorite elements of advertisers, video ads are not so popular with consumers. 72% of those surveyed acknowledge that they do not prefer video advertising over E-Mail-Datenbank kaufen the others. Consumers who respond best to video ads are, on the other hand, those between 30 and 44 years old and not, as is often assumed, the youngest (18 to 29).When it comes to advertising scenarios, consumers continue to trust Facebook and Google advertising more (54% and 44% respectively as the most influential platforms) than they trust other social networks and their ads and other platforms and services on-line.