Store the information immediately into a contact special database ($184 for 10 users) or SalesForce.com ($5 per user, per month for basic contact management). Doing so uniformly and in a timely manner will give you the ability to market your company with precision and for far less special database money as your database grows. Having to go back and clean up and de-dupe data later on is a costly, messy endeavor, so set it up right from the beginning.
If you don't have one, develop a special database marketing plan for the coming year. Keep it simple - one page may be just fine - and list the campaigns you plan to run using the database, including e-mail, direct mail, and phone. Also estimate the work effort, hard dollar costs and other resources special database required, and how you plan to measure effectiveness. Generating Leads from Your Web Site. Your company websites may already be a generating a steady source of fresh contacts. But many businesses find that generating web leads is not as special database easy as it first sounds. You need to invest in a site that appeals to your target market, usually through interactivity, relevant content, and great design. In addition, the site should be optimized with keywords so your target audience finds you on special database Google and other search engines.
Tech-savvy people can do this successfully on special database their own using a tool such as Word Tracker ($59/month). Another option is to outsource search-engine optimization (known as SEO) to a company such as AdzZoo or HubSpot. Once you have been able to generate the web traffic and are seeing a special database steady flow of leads, the data can be automatically added into your database by most web site content management systems. E-Mail Marketing special database with Your Database