In my experience, marketing decisions are more likely to be made and actions are more likely to be completed before the next meeting. Internal marketing meetings rarely seem to have the same focus and there is the frequent email list excuse of being too busy with clients when actions are not progressed. Making the financial commitment to engage an external provider to push forward your marketing also requires a commitment of time and energy from the management team to make things happen.
Focus on core competencies With non-billable hours as a scarce commodity, they need to be spent wisely for maximum impact and focused on client-facing, relationship-building activities which will directly generate profitable new business. Outsourcing any non-core business support activities to a specialist provider will free your business to focus on its core activity of providing legal advice.
What is the opportunity cost of time spent by fee-earners on marketing activities that could be outsourced at a fraction of their charge out rate? Access to expertise in depth One of the challenges of appointing an in-house marketing manager is that of finding the right person with the appropriate mix of skills. We often come across firms where the client database is a shambles as the secretarial team claim it is not their responsibility and the marketing manager appears to think that this sort of administrative task is beneath them.